Brand Identity

Discover the foundations, voice, and visual identity that define YouVersion around the world.

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Foundation

Our mission, vision, and beliefs shape who we are, guide what we do, and keep us grounded in God's Word.

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Logo

A recognizable identity for a global mission. Our logos bring consistency to the many ways people experience YouVersion.

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Color

Rooted in Scripture and designed for expression. Our colors bring warmth, clarity, and consistency to everything we create.

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Typography

Every word has a purpose. Our typography brings clarity, personality, and consistency to the stories we tell.

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ApproachableClearFriendlyTrustworthyGod-honoring
Narrative

A helpful friend who never loses the wonder of God's Word. Our personality and character shape how we connect with the world.

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Voice & Tone

Warm, real, and bold. Our voice reflects who we are, while our tone adapts to the people and moments we encounter.

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