Brand Assets
Get the latest YouVersion brand resources.
Our Logo
YouVersion’s primary logo is our Wordmark, which clearly articulates the brand name and personality.
We use our App Icon to clearly show the heart of our brand—God’s Word—and help people easily recognize it in the App Store and on their device.
Do not use any past versions of our Bible icon.
When placing our Bible icon over a dark background, do not use a reverse version of the icon.
Our Colors
Our hero YouVersion Red is at the forefront of our brand colors that reflect our beliefs, heritage, and vision for the future.
RGB 255 61 77
HEX FF3D4D
RGB 43 48 49
HEX 2B3031
RGB 254 245 235
HEX FEF5EB
RGB 122 38 41
HEX 7A2629
Our full color system includes a range of Expressive Colors that compliment our brand colors and extend our creative expression in different areas of our brand experience.
Our Voice
YouVersion’s unique voice, tone, and authority are what make us sound like us. Whether you read an email, a social media post, a push notification, or even the text on a button inside of the app, our voice remains recognizable.
Voice
A helpful friend.
We should always sound like a friend—someone who’s there to encourage and help. A truly helpful friend is one that brings you wisdom, knowledge, and encouragement.
Tone
Never lose the wonder.
Our tone reflects the amazement and wonder of God’s Word. Bible engagement is on the rise, and people all around the world are getting to hear God's Word in their heart language. We can't forget that—ever. And our tone should reflect it. We get to do this!
Authority
God’s Word has the power to change lives.
The authority in our communication comes directly from the Bible. It’s the power of God’s Word. And those words alone have the power to change lives. Our communication can encourage people to let the Bible speak to them. It’s His Word that will bring transformation.
Our Typography
We use Aktiv Grotesk and Untitled Serif as our primary brand typefaces. They balance each other with warmness and boldness—just like our brand.
Available from Dalton Maag Ltd or Typekit
Available from Klim Type Foundry