Color

 

Our color expression is unique to us, and recognizable for the future.

Our unique color palette helps bring life and vividness to our brand, representing the living power of God’s Word.

 

introducing

Whatever it is, the way you tell your story online can make all the difference.
 

YouVersion Red
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Red has long been part of our brand history. Red is used in our iconic Bible bookmark and is profoundly significant to Scripture, used only for Jesus’ words and representing His ultimate sacrifice for humanity.

YouVersion Red reflects our core expressions by balancing warm and calm with its natural boldness.

 
 

Brand Colors
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Every color in our brand color palette compliments our hero color, YouVersion Red.

 

RGB 255 61 77
HEX FF3D4D

RGB 43 48 49
HEX 2B3031

RGB 254 245 235
HEX FEF5EB

RGB 122 38 41
HEX 7A2629

 
 
 
 

Brand color and names were inspired by our icon history.

 

Expressive Colors
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Our full color system includes a range of Expressive Colors that compliment our brand colors and extend our creative expression in different areas of our brand experience.