A helpful friend.

When we write, we have one goal: to help people do what they already came to do—seek intimacy with God. We always sound like a friend—someone who’s there to encourage and help. A truly helpful friend is one that brings you wisdom, knowledge, and encouragement. People can often feel like reading the Bible or praying is a struggle, or that they don't fully understand where to even start. We’re there to help.

Never lose the wonder.

If our voice is a helpful friend, then our tone reflects the amazement and wonder of God’s Word. We also have a unique opportunity to let our community feel the importance of what God is doing and the impact we’re making for His Kingdom. Bible engagement is on the rise, and people all around the world are getting to hear God's Word in their heart language. We can't forget that—ever. And our tone should reflect it. We get to do this!

God’s Word has the power to change lives.

The authority in our communication comes directly from the Bible. It’s the power of God’s Word. And those words alone have the power to change lives. Our communication can encourage people to let the Bible speak to them. It’s His Word that will bring transformation.