Typography

 

Our visual typography communicates as much as the words themselves.

We use Aktiv Grotesk and Untitled Serif as our primary brand typefaces. They balance each other with warmness and boldness—just like our brand.

Aktiv Grotesk
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Aktiv Grotesk is our most versatile typeface, supported in 130+ languages and conveying the classic grotesque characteristics of neutral and contemporary with just a hint of warmth.

 
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Aktiv Grotesk has three variations that we use: regular, extended and condensed.

aktiv-example-regular.png
aktiv-example-extended.png
aktiv-example-condensed.png
 

Untitled Serif
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Untitled Serif is a typeface that references the legacy of typesetting Bibles using serif fonts. It’s friendly and readable. We use this typeface intentionally and sparingly.

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untitled-example-shape.png
untitled-example-regular.png
untitled-example-bold.png